![]() Remember to also keep the imagery relevant, either by including creatives that resemble their industry or pain points. Try to incorporate bright colors and strong visual cues to grab attention quickly. This is the first thing that people will see, so it needs to be eye-catching and engaging. ![]() If your URL generates an error, copy everything after the question mark into the URL and paste it into a URL encoder like then copy your results and replace the original query string in the URL.There are four main elements that you need to consider when designing your LinkedIn ad: 1.Ensure that the word 'LinkedIn' is not used in your copy and that your ad does not imply any affiliation with the LinkedIn platform.Learn more about LinkedIn Ad Guidelines in their help center. Ensure that your Ads are compliant with LinkedIn's Advertising Policies.Verify that the domain of your Display URL on your ad matches the domain of your Destination URL.Ensure that you are using a secure server to collect or pass personal information.There are a couple of items that you must check if you are experiencing issues with your LinkedIn Ads: User views an Ad that has been delivered beyond the LinkedIn feed.Ads on older versions of the LinkedIn mobile app.Link shares with images less than 200 pixels wide.This text will only show in the following circumstances: The latest versions of LinkedIn’s mobile and desktop rarely show link description text.Ensure that it includes your UTM Parameters, if you are using them.Even if special characters are accepted, they may not be supported in all browsers. Special characters like # % and others may cause errors when included in the query string at the end of the destination URL.Be sure to enter the entire URL for your landing page.Enter the Destination URL, this is where someone lands after they click on your ad.Up to 70 characters to avoid truncation.Enter a Description that tells your target audience a little more about your ad purposes, such as elaborating on your product or brand and values.Enter the Title to grab your visitor's attention and summarize your ad's purpose.If you want to be able to report on an ad message as a whole, keeping them the same will make this easier. All RollWorks reporting can be filtered by ad type and size. ![]() Use the same name for all ads with the same messaging without including ad type and sd size in the name.Use a naming convention that works for you and helps you to identify the creatives in RollWorks dashboards and reports.Enter the Name, this is an internal name that will not be displayed in your ads, but will be used only in the RollWorks platform to identify this specific creative. ![]() Fill out all the required fields and the creative file and click Upload.Click Browse to select a properly sized ad.Login to RollWorks and navigate to Advertising.When you launch LinkedIn campaigns directly within RollWorks you will need to upload your creative ads to RollWorks following the instructions below: 1.91:1 (horizontal, desktop and mobile).The following are the requirements for LinkedIn Sponsored Content Ads creative images to be uploaded to the RollWorks platform to launch campaigns directly within RollWorks. Sponsored Content single image ads include one image and appear directly in the LinkedIn feed of members you want to reach, whether on desktop or mobile devices. When launching campaigns directly within RollWorks we only support Sponsored content single image ads, which is a LinkedIn Page update that is sponsored as an advertisement and is delivered to the LinkedIn feed of members beyond those who follow your company. Push your RollWorks audiences to LinkedIn and launch and manage your campaigns directly through LinkedIn Campaign Manager.ĭo you need help to decide which option is right for you? Learn more about both options and choose the right one for you in this article that compares both. Go to this help center article to learn more. Launch and manage your LinkedIn campaigns directly from the RollWorks platform. There are two different ways to use RollWorks data to target LinkedIn members with advertising campaigns and each of these options supports different types of LinkedIn ads: Options to use RollWorks data to advertise on LinkedIn To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage. If you have media credits with RollWorks or Linkedin as part of your contract they cannot be used to pay for your LinkedIn campaign spend.
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